The Active Club slogan is “white unity at every opportunity,” a message shared in propaganda spread by the network. Active Clubs promote the return to a “European-American” culture and actively subscribe to “The Great Replacement” theory, a conspiracy about the replacement of the white race due to intentional migration and unchecked national borders. The groups are also notably anti-LGBTQ, increasingly protesting at Pride events, and antisemitic.

Active Clubs “emphasize mixed martial arts training to prepare their members for violence against their perceived enemies.” The focus on fitness and self-improvement is also meant “to dispel weakness, embrace hyper masculine ideals, improve individual and collective discipline, and reinforce dedication to the white nationalist cause.” These offline exercise and sparring opportunities create a sense of fraternity among members, “united by a common goal and ideology,” and help to present an alternative clean online image behind which the white supremacist ideology can hide.